The annual rush for university places has become even more interesting this year with a huge shortfall of places for both undergraduates and postgraduates. This poses an interesting problem for the teaching/learning world that if so many people are thirsting for knowledge then how will we meet this demand. So far the response has been [...]

As more and more marketing effort is concentrated on CRM strategies and relationship marketing, I raise the question 'How good is the average marketeer at developing relationships?'

Its a question which many have posed and few have answered completely so I thought it is time to explore this whole area more fully from Youtube to Twitter and Facebook to Flickr. I have put together a comprehensive guide to the world of social media which will initially run as a training course but can [...]

With so much written in recent months about the credit crisis and the state of the world economy many businesses are focusing on the tough times and how to weather the storm - quite right you need to be responding to this. However the smart marketing planning is preparing yourself for the upturn so that [...]