The typical approach would be to first identify target
customers and then build the relevant elements of
a customer care package to include database management,
direct marketing and face to face customer handling
skills. Integrating the direct contact customer care
with the companies internet strategy and indirect
customer care are increasingly a focus for companies
in both product and service markets.
Training programmes and consultancy projects can
be undertaken in this vital area of making the marketing
strategy work at the customer interface.