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Customer Care

This vital element of the marketing of any product or service often needs a combination of training and consultation to ensure that the customer care message is implemented in the workplace. The unique combination of practical experience and hands on implementation ensures that customer care is not just a philosophy but a major force in your organization.

The typical approach would be to first identify target customers and then build the relevant elements of a customer care package to include database management, direct marketing and face to face customer handling skills. Integrating the direct contact customer care with the companies internet strategy and indirect customer care are increasingly a focus for companies in both product and service markets.

Training programmes and consultancy projects can be undertaken in this vital area of making the marketing strategy work at the customer interface.