Market Planning

Extensive experience of products in every stage of the life cycle means that marketing planning training programmes and consultancy can be developed to cover:

• Product launch
• Facing strong competition
• Managing a mature brand
• Maximising brand growth
• Managing product decline and replacement

The marketing planning process is looked at in great depth and practical guidelines given for getting the most out of the planning and implementation of marketing plans. Training programmes and consultancy projects will also include a detailed review process to analyse the success of previous plans and ensure ongoing monitoring of marketing plans.